I love the term crazy. It has a certain ring of passion and commitment to it. Like when you’re crazy in love and you can’t see yourself with anyone else…EVER! Or when he drives you crazy because you can’t stop thinking about the last time you saw him. Or when the offer to let’s go crazy, is nothing more than saying "let’s be free", spelled differently. Yet the term “crazy” doesn’t come up in conversation often enough in the world of personal and professional development. The reason crazy is synonymous with success is because we associate success with high levels of achievement. And in order to get anything at a high level, you must do everything at an insane level.
When you realize how huge the world is and how massive amounts of people are fighting for the same job, the same person, the same dream home -- it's enough to make you want to throw in the towel and give up. But don’t you dare do it! Between the internet, social media, smart phones and all things digital, we have access to the world and the world has access to us. We can put our fingers on the pulse of who, what, when, where, why and how in a nanosecond. And in a world of over seven billion people looking for products and services, customers and clients, love and marriage, there are only a few who will get some of it or all of it. Not because those few are more talented, more brilliant or more beautiful, it's because they're the only one’s crazy enough to believe they can break through walls, leap tall buildings in a single bound, destroy the villain of mediocrity and think beyond what’s already been done. To accomplish any goal requires crazy focus and relentless action. For instance, you can’t market your business once a week and then feel defeated when the phone only rings once a week. Just as you won’t find the love of your life sitting on the couch, flipping through channels binge watching every weekend. You gotta get crazy enough to toss your inhibitions to the wind and get all the way in the game!
Steve Jobs, one of the most brilliant minds we’ll ever know in this lifetime – predicted the crazy ones, the misfits, the rebels, would set the world on fire with innovative technology beyond our wildest dreams, and he was right. Crazy successful people are rebels at heart and trust me, wherever they are and whatever they’re doing, you can bet they are disrupting the “status quo” and shaking shit up. They are champions of change, and they don’t apologize for it, and neither should you. They don’t wait on others to inspire them, they inspire themselves daily, hour by hour, minute by minute down to every second of the day. They don’t ask for permission; they ask for forgiveness and only when necessary. Don’t let the fear of trying something new or doing something different stop you from winning. You may be sitting on the newest revolution that will change the future of fitness or a new skincare line or a way to make TV free again. But no one will know about it if you don’t shout it from the rooftop and let the world know, you’re here.
While we’re living amid virtual communication, hybrid work schedules and dreams of entrepreneurship, it’s easy to procrastinate your way through the day, hoping your to-do-list gets done by your imaginary clone. Newsflash people, it won’t. The formula for success did not change and the rules remain the same. To be great, successful or even find your soulmate, you must put in the work. We are becoming way too comfortable with the mundane ZOOM calls, ring lights, sweatpants, clean face, bad fashion, fake backdrops and the pandemic pudge, that we forgot just how beautiful and breathtaking life can be when we exceed our goals, meet new people or go on a first date. Successful people don’t have a magic potion that kicks their asses out of bed every morning to chase their dreams…they make a choice. They make having the life they want to live and the success they want to achieve a priority. The only thing keeping you from reaching your goals, transforming your life or having the success you want, is you haven’t gotten crazy enough to go get it. Stop using the fear of people getting in your business as a reason not to use social media for your business. Get online, get in the game and connect with new people. You never know who you might meet! Stop reminiscing about your failures. Pick up the phone and call that client again who said “no” five years ago because today just might be the day, they say yes.
So, as you move through your day, making plans and creating strategies on how to be successful, remember this: "success is not battery operated...you have to plug into the power of it every single day...because success is not for the lazy – it’s for the crazy!"