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"Power Of The Sister Vote" Poll On The Issues That Matter To Black Women

Updated: Jul 10

ESSENCE.COM

This annual survey checks the temperature of black women voters, and respondents are heated about economic anxiety and systemic racism heading into the 2022 mid-term elections.
BY MALAIKA JABALI - ESSENCE.COM

With Congressional midterms approaching and Women’s History Month underway, Black Women’s Roundtable (BWR) and ESSENCE announce the release of the “Power of The Sister Vote” poll, a survey of Black women voters on the issues that matter most to them.

This is the seventh year BWR and ESSENCE have partnered, and this year’s survey is the first to offer findings from Brilliant Corners Research & Strategies, which polled 601 African American women voters from February 28-March 6, 2022.

A prevailing theme of this year’s survey is economic anxiety, as a plurality (49%) of respondents feel they are falling behind economically. Half of the respondents say economic conditions are worsening.
Systemic racism was also a top issue, with 33% of the women polled agreeing that the 2022 midterms should be most about “combating discrimination and systemic racism.”
According to Melanie L. Campbell, President of the National Coalition on Black Civic Participation and Convener of the Black Women’s Roundtable, “The 2022 BWR/ESSENCE Poll is a reflection of the concerns we are hearing and seeing on the ground across the country. This is the fourth year in a row that Racism…has registered as [a] top concern for Black women. We are also seeing an increasing rise in concern of economic anxiety for Black women and their families. I believe the lasting economic impact of the pandemic and the heightened partisan environment across the nation are reflected in this year’s poll.”

Other key findings:
“Improving the economy and increasing wages” took the top spot (34%) in terms of what the midterm elections should be most about.

“Making housing more affordable” was the top policy concern, with 88% of respondents ranking it at least an 8 in importance on a scale of 0-10. Gen Z/Millennials were most likely (91%) to rank it a top concern.

“Protecting Social Security and Medicare” was the 2nd most important concern.
Although Democrats enjoy significant advantage on some issues, only 57% of respondents say the party “fights for people like you,” and 27% believe there is no difference. In 2018 and 2019, in contrast, 73% of Black women identified Democrats as the party that best represented their issues.

Karen Finney and Cornell Belcher of Brilliant Corners stated, “While Black women have always had a full plate, to manage that plate is now overflowing with an unusually high depth and breadth of issue concerns. Economically they say they are falling farther behind personally and feel the economy is getting worse not better. Systemic racism and the need for criminal justice reform continues to be a driving concern both personally and broadly with nearly half reporting they experience racism often in their daily lives.” There are also “deep concerns about protecting reproductive freedom, voting rights and crime across Black women of all age groups.”
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